Rs232 To Rs422 Theory

Abstract from Journal of Agricultural Economics
An Evaluation of the Sardinia's Wine Consumers Satisfaction

This article reports on application at the Customer Satisfaction Analysis Sardinia wines. In the analysis Sardinia wines Have Been considered as a single product; object of the analysis are the wines that can be recognised by consumer as coming from Sardinia because they have a clear geographical origin. Therefore, only wines belonging to the categories igt, doc and docg have been considered and the research involves indirectly all the firms which make these wines in the Sardinia region. Customer satisfaction studies are not present in wine literature, but the evolution of wine market and the strong competition between old and new producing countries ask new instrument to investigate customers able to drive firms and Institutions towards efficient marketing policies. The main objective of this analysis is to understand the customers consummation level respect the Sardinia wines and how the different elements of firm supply influence the consummation level. More generally, objective of this research is the understanding the wine quality evaluation process. The research has been carried out applying an econometric approach and using an Ordered Probit model. The model has been applied to a sample of Sardinia wine consumers. Analyses have been carried out using the whole sample and two different partition of the sample, in order to evaluate differences in the quality evaluation process among consumers. The research shows a rather good satisfaction of Sardinia wine consumers, but the consummation level appears determined by very few elements. Data analysis, therefore, demonstrates that the satisfaction is not well structured and this indicated a not stable position in the market of Sardinia wine supply.

Evaluation of consumer satisfaction of Sardinian wine

The article demonstrates an application of the Customer Satisfaction Analysis and Sardinian wines was carried out by interviewing a sample of consumers who claimed wine consumer Sardinian. Object of the analysis was therefore pleased to offer the public an aggregate that includes all Sardinian wines identified as belonging to the categories and then IGT, DOC and DOCG, executed by all the companies that produce these goods in Sardinia. In the literature on wines there are no studies of Customer Satisfaction Analysis, but the evolution of the wine market and the strong competition between old and new producing countries requires new tools to identify, through consumer reviews, efficient marketing strategies for businesses and local institutions. Objectives of the survey were to assess the degree of consumer satisfaction than the Sardinian wines in general and the different elements of the offer and understanding of what the various elements of the company to significantly affect the processes of choice and therefore the level of consumption of different wines. The research was carried out by applying an econometric approach Ordered Probit model. The results come from model of the entire sample and two different distribution thereof, in order to identify any differences between the different consumers in quality assessment. Research shows a level of consumer satisfaction of Sardinian wines medium-high, but the consumer seems to be determined by very few elements such as the sensory elements predominate. The one-dimensionality of satisfaction and its not very high level does not indicate a stable position in the market for the supply of Sardinian wines.

(article BONARIA LAI and EUGENIO MARIA POMARICI)